Award Categories

At the forefront of innovation in user experience and design, the Xperience Design Awards proudly introduces four distinct categories that celebrate the artistry and ingenuity in UX and Experience Design.



From the brilliance of digital product design to the creativity of new products and concepts, from the finesse of exceptional service design to the cutting-edge fusion of physical and digital in phygital experiences, XDA is a testament to the transformative power of design.


Join us in honouring the remarkable talent and visionary work that sets new standards in the design world, enriching lives and shaping the future of user experience.


Each of the below mentioned categories will have GOLD, SILVER and BRONZE awards if found suitable by our judges.

Product & Service Design

Celebrating excellence in products and services, including physical products, digital services, software, apps, and web platforms, that demonstrate groundbreaking technology use, exceptional user interface design, and transformative user experience.This category focuses on optimising end-to-end user experiences in across various sectors.

POC / Concept

This category is dedicated to innovative new products and concepts that are either in the development phase or have recently been brought to market. It includes both physical and digital products, prototypes, and conceptual designs that showcase creative solutions, pioneering ideas, and potential for significant market impact.

Phygital Experience

Recognizing designs that ingeniously integrate digital technology into physical environments, creating immersive 'phygital' experiences that blend the physical and digital worlds.

At the Xperience Design Awards (XDA), each category represents a unique facet of design excellence, from digital ingenuity to groundbreaking concepts and services. We honour these diverse realms of innovation, recognising the transformative impact they have on user experiences. Join us in celebrating the exceptional, as we continue to push the boundaries of design and creativity.




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